About WOW724
WOW724 was not designed in a boardroom. It was born on the warehouse floor.
Founder and President Ercan Taskin came up through the floor - loading trailers, shifting pallets, checking orders, working the dock, and running routes across high-volume NYC-metro distribution. Shift after shift, he watched half of what happened on the floor vanish before any system could see it: tasks marked closed before they were truly done, dead time no one could measure, and verbal assignments that disappeared without a trace.
WOW724 was built to make exactly that invisible half visible.
Founder
Founder & President, WOW724
Yonkers, NY
info@wow724.com
(914) 525-5332
www.wow724.com
The project began in 2020, developed with a strong engineering team and academic partners. The goal was clear from the start: to make the warehouse floor transparent, fair, and digitally accountable as an independent layer deployed in a single day, without ever touching your existing WMS.
As of July 2026, WOW724 is ready for live deployment and available on the market. It is designed to adapt to any warehouse environment where people do the work and execution matters, across logistics, 3PL, cold chain, e-commerce and general distribution, beverage, and food distribution networks, among others.
Every deployment runs on the client's own data and their own baseline. The fixed 70-day pilot starts in one warehouse and one shift, controlled and measurable. The numbers do not come from us; they come from your operation.
A team of specialists
WOW724 is built by a team that unites floor experience, academia, and engineering under one roof.
Our fair, transparent, and scientifically grounded work-allocation algorithms are designed by our academic leadership.
Our industry-experienced software team turns those algorithms into a robust architecture that runs uninterrupted on the floor.
We turn the traditional enterprise software model on its head: first the warehouse floor becomes transparent, fair, and accountable, while leadership sees what is actually happening on the floor in real time. Visibility, support, and balanced workload all live in one shared operational picture.
Contact
Ercan Taskin - Founder & President, WOW724